Privacy Policy

PeakData AG (“Peak Data”, “we”, “us” or “our”), are pleased about your visit to our website and your interest in our products and services. We take the protection of your personal data and their confidential treatment seriously.  

This Policy will explain how, when and why we collect and process your personal information, and when we may share your personal information.This policy applies to the processing of your personal information when you visit our website, use the PeakData Platform and when we collect your personal information via publicly available sources. PeakData is a data broker.  

When we reference personal data or personal information, we mean information that directly identifies you as an individual (such as name, telephone number, e-mail, government issued ID, etc.) or information that can directly or indirectly identify you as a person (Information combined with other information to identify you, – e.g., IP address + GPS location).  

Policy Contents 

1.Who are we?
2.What information do we collect about you?
2.1 When you visit our website
2.2 When you use the PeakData Platform Healthcare Professionals (HCPs)
2.3 How do we use your personal information?
4.Legal Basis- Why do we process your personal information?
5.Information that we share
6.Transfer to Third Countries
7.Marketing
8.Information Security
9.Your Data Subject Rights
10.Retention of your data
11.Complaints
12.Changes to our Privacy Policy
13.Who to contact in relation to processing of personal information at PeakData

1.Who we are  

PeakData AG is a company located in Switzerland. Our software platform connects healthcare practitioners, as well as other experts in all sorts of therapeutic areas with healthcare providers.   

Our address is:  

PeakData AG  
Baarerstrasse 43,  
CH – 6300 Zug  

Our EU Registered Office is:  
PeakData Netherlands B.V.    
Kastanjelaan 400,   
Eindhoven,   
5616LZ

If you have any questions about our Privacy Policy or would like to know more about how we treat your personal information, please contact us at: privacy@peakdata.ch  

2.What information do we collect about you? 

2.1 When you visit our website 

The use of our website is generally possible without registration. However, even when you use our website for purely informational purposes, personal data may be collected and processed automatically. In this case we process cookies and tracking technologies. For more information, please view our Cookie Policy here.  

Cookies and tracking  

We may use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files that are sent to your browser from a website that contain a small amount of data, which gets stored on your device. We use this tool to personalize the user experience, allowing the website to “remember” you (e.g., if you log in to our website and then leave to another page, you will be still logged in when you decide to return to our website).  

It is possible to instruct your browser to refuse all Cookies, or to indicate when a Cookie is being sent to your browser. You can also use the setting to allow only the strictly necessary Cookies, that way you can still use the website while maintaining tracking to a minimum. On the other hand, instead of using the browser settings, you can make all these choices by using our Cookie banner options.   

Contact Form 

If you Schedule a Demo or fill in a contact form on website, we will collect and store your provided personal information. This is not a prerequisite to access and use our website. This includes your name and e-mail address, as well as the other information that you send us in the context of your message. 

2.2 When you use the PeakData Platform “Healthscape” 

In order to access the PeakData platform, registration is mandatory.  

 We collect the following data from our customers during the registration process:  

Email address   
First and last name  
Profile picture (optional)

When logging in to our platform, we store the current IP address of the user and the last log-in.  

Platform accounts, services, and newsletter  

We use GetResponse to facilitate user account set up and to facilitate service updates of our platform.  

As our platform user, you will also be able to subscribe to our digest filters. Once you subscribe (opt-in) to a filter you will receive a regular newsletter containing updates on your filter. As our user you can subscribe to these filters via our platform. We will process and use your email to send you these digest newsletters. Every email that you will receive shall contain a unsubscribe link. You can unsubscribe from our newsletter at any moment. Your information will be kept in a do-not contact list when you unsubscribe from our emails. We use GetResponse to send you these newsletters.   

2.3 Healthcare Professionals (HCPs) 

We collect personal data from publicly available sources, for example, social media or academic Journals.  

We collect this data through the use of an AI-powered web scraping tool. For information about our AI-powered web scraping tool, please visit here. For our Responsible AI Statement, please visit here. 

The data that we may collect about healthcare professionals include:  

• Name of Healthcare professional (including titles)  

• Professional Contact details  

• Professional Status (institution for which the healthcare professional is working/ed, working title, field of specialization)  

• Research Papers published by the Healthcare professional and all information relevant to the publications.  

• Clinical trials associated with the Healthcare professional and all information relevant to the clinical trials.  

• Medical associations associated with the Healthcare professional.  

• Conferences and scientific events in which the Healthcare professional participated.  

• Grants and funding associated with the Healthcare professional.  
  

3. How do we use your personal information? 

We use the personal information we collect for a number of reasons. These include: 

Website and Platform Users 

• To respond to queries 

• To provide our services to you 

• To personalise the information we provide to you through the Platform 

• To ensure we comply with legal and regulatory requirements 

• To improve our customer experience 

• We may use your information to contact you 

• For general communication such as to receive our case studies and newsletter 

HCPs 

• For market and trend analysis 

• To provide aggregate data and profiles to our customers for their own business use 

• To improve our services 

4. Legal basis- Why do we process your personal information? 

5. Information we share 

We will give our customers (i.e., primarily diagnostics companies) access to the personal data concerning HCPs collected from publicly available sources in order for them to discover potential customers, to contact the representatives in charge of (potential) customers and to keep track of (potential) customers.   

We provide third parties access to your personal data, in particular, the following categories of recipients:  

• our subcontractors, service providers (e.g., for technical infrastructure and maintenance of our website), in order for them to process data for us. 

• platform customers; customers who have signed up to our platform and who have entered into a contract with for access to the information. 

• domestic and foreign authorities or courts; in some cases, we may have a legal obligation to share personal information.  

• other parties in possible or pending legal proceedings; we have a legal obligation to share personal information.  
  

6. Transfer to Third Countries 

PeakData has offices and customers worldwide. Where we share data between PeakData’s locations, we rely on Binding Corporate Rules to share personal information (data protection policies that multijurisdictional companies use to allow for data transfer between the entities with the group of companies).  

Certain recipients are located in Switzerland, or the European Union, however, others may be located outside the European Economic Area (EEA).   

If we transfer personal data to a country without deemed adequate data protection legislation (so-called “third countries”), we ensure an appropriate level of protection as legally required by way of using appropriate contractual clauses such as Standard Contractual Clauses as well as ensuring the appropriate data security controls are implemented.  

7. Marketing 

You can submit your contact information to receive copies of our case studies. When you submit your contact information for this, we will only use it for this purpose.  

While submitting your contact information to receive access to the case study, you can also consent to receive other information about our products.   

You can register to our newsletter via our website. In this newsletter we will inform you about information of our services or about our new campaigns.  

We will use this information on the basis of your consent. Every email that you will receive shall contain an unsubscribe link. You can unsubscribe from our newsletter at any moment.   

Your information will be kept in a do-not contact list when you unsubscribe from our emails to prevent further contact, and removed if you choose to subscribe again in the future.  

8. Information Security 

PeakData is committed to keeping your information safe and secure. We use a combination of technical and organisational measures to assure the confidentiality, integrity and availability of your information, as far as reasonably possible.  If you have a security-related query, please use the contact information available at the end of this Policy.  

9. Data Subject Rights 

You have a number of rights when it comes to personal information we hold about you.  

Right to Access: You have the right to receive a copy of the information that we hold about you.  

Right to Rectification: In-line with our commitment to data integrity, we want to make sure that your personal information is accurate and up to date. You may ask us to correct, update or delete information you believe is inaccurate.   

Right to Erasure: you can request the deletion of your personal data. However, the right to deletion does not apply, if the processing of personal data is necessary to fulfil a legal obligation. We will explain our reasoning at the time, should this occur.  

Right to Restrict Data Processing: you have the right to restrict the processing of your personal data in certain circumstances. We will inform any third parties to whom we may have disclosed your personal information to that they must also restrict processing. Some circumstances where you can exercise this right include when your information has been unlawfully processed, it is no longer needed for achieving the purpose for which it was collected or you consider that your right of privacy overrides the legitimate interest of PeakData.  

Right to Data Portability: If you have provided us with personal information on the basis of a contract or consent, you may request that you receive the personal data provided by you in a structured, common, and machine-readable format or that we transfer it to another responsible party (e.g., a PDF file).  

Right to Object: You have the right to object to data processing by us at any time, provided that this is based on the reliance on the legitimate interest or substantial public interest legal bases. If you exercise your right of objection, we will stop processing your personal data unless we can prove that there are compelling reasons for further processing worthy of protection that outweigh your rights.  

Right to Revoke Your Consent: If you have given us consent to process your personal data, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your personal data until the revocation remains unaffected.  

Right to Complain to the Competent Supervisory Authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your personal data is contrary to the law. You can contact the data protection authority responsible for your place of residence or the data protection authority responsible for us.  

10. Retention of your data 

PeakData will endeavour not to keep your personal information for longer than is necessary. We process all personal information in accordance with our retention policy and schedules, or until:  

• We become aware that the stored personal data can no longer fulfil the purpose, for which they were collected (e.g., for the duration of your subscription to our newsletter or our business relationship);  

• you revoke your consent;  

• we become aware that the stored personal data are no longer correct because your data has changed; or  

• you have requested deletion or objected to the processing in accordance with this Privacy Policy.  
  

11. Complaints 

In the first instance, we ask that you contact us using the contact information below so that we can use our best endeavours to rectify any issues or concerns.  

You do have the right to complain to lodge a complaint with the competent supervisory authority in relation to data processing activities. You can contact the data protection authority responsible for your place of residence or the data protection authority responsible for us. 

12. Changes to our Privacy Policy 

We review our privacy policy regularly and will place any updates on our website. The current version published on our website shall apply. If the Privacy Policy is part of an agreement with you, we will notify you by e-mail or other appropriate means in case of an amendment.  

13. Who to contact in relation to processing of personal information at PeakData 

PeakData AG is responsible for processing of personal information on its systems. If you would like to discuss anything in relation with this Policy, you can reach our Data Protection Officer by email at privacy@peakdata.ch or by post to Data Protection Officer, PeakData AG, Baarerstrasse 43, CH – 6300 Zug.  

Last Updated: September 2024