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HCP targeting for specialty care

– Increase the precision of your brick-level targeting by including our HCP – level insight on who is key in managing patient care in your indication​.
– Learn about the wider multi disciplinary team managing your patients, including additional roles not on your radar involved in patient care​.
– Identify new HCPs not being targeted and de-prioritise less relevant HCPs – clients typically see a 30% change in an existing target plan.
– Objective, explainable, CRM-ready targeting for specialty care.

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//our benefits

What you get: taking the guesswork out of targeting

Turn insights into action. Transparent ranking for each HCP, backed by evidence. Push‑ready for Veeva/Salesforce.​

Improved target list​

Ranked target list by prescription impact with clear clinical segments​.

Objective target list​

For each position on the target list you can see a justification with evidence: sources, recency, rationale.​

Actionable changes

Throughout license period you see newly relevant HCPs and get alerted by key market shifts etc​.

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How it works

From signals to action. Clinical activity, HCO context, and network influence surface the right prescribers—integrated with OneKey/Veeva/Salesforce

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Uniquely refined open‑web signals

(HCO pages, societies, bios, CV’s, podcasts, HTA hearings etc) fused with MDM IDs

(HCO pages, societies, bios, CV’s, podcasts, HTA hearings etc) fused with MDM IDs

Clinical activity filter

focus on HCPs actively seeing patients

focus on HCPs actively seeing patients

HCO context gating

Focus on HCO’s with the right equipment to diagnose/treat your indication.

We integrate with IQVIA OneKey/Veeva; works standalone or enhanced with Rx/prescription data and any other data relevant to you.

Network influence mapping

Patrick’s mission in life is to have a positive impact on people. At PeakData, this is translated in fostering a healthy culture around serving patients’ needs, where our people are empowered to iterate towards our shared goals in an agile and autonomous manner. By training, Patrick is a scientist and data engineer with 13 years of professional and academic experience in software engineering. Before founding PeakData, Patrick was CTO of the Center for Collective Intelligence at MIT where he was able to turn his passion for sustainability into his job by building and growing a global climate change action platform that was adopted by the US White House and the UN Paris Climate Accord.

We excel at blending data

We integrate with IQVIA OneKey/Veeva; works standalone or enhanced with Rx/prescription data and any other data relevant to you.

Patrick’s mission in life is to have a positive impact on people. At PeakData, this is translated in fostering a healthy culture around serving patients’ needs, where our people are empowered to iterate towards our shared goals in an agile and autonomous manner. By training, Patrick is a scientist and data engineer with 13 years of professional and academic experience in software engineering. Before founding PeakData, Patrick was CTO of the Center for Collective Intelligence at MIT where he was able to turn his passion for sustainability into his job by building and growing a global climate change action platform that was adopted by the US White House and the UN Paris Climate Accord.

//Trustworthy_solutions

Over half of the world’s top 20 pharmaceutical companies work with us​

work with us​

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What our clients
say about us

 

PeakData has helped the Prostate Cancer team map new target customers as we entered the urology space and we could do this by filtering on influence, connections with known target customers, and the industry affiliations – a very worthwhile tool to save many hours of desk research!

Franchise Manager, Prostate Cancer 

 

The PeakData Ophthalmology Platform provides up-to-date insights as to what our customers are currently researching as well as their sphere of influence, which enables speaker selection for our national and regional events.

Senior Professional Relations Manager, Ophthalmology

 

As a data scientist, PeakData is a really enticing and valuable tool which can finally empower my teams to begin truly making data driven decisions, above and beyond continually falling back on their gut instincts. I have personally taken great interest in comparing our customers public activity vs. the internal profiles we had on them, which have often been very far apart… and in many cases clearly point out that we need to improve on and refine the value we are delivering to them through our content if we wish to win them over.

Data Scientist & Advanced Analytics Manager 

 

Great System and tool that can certainly give us the edge in understanding some of HCPs interests and drivers and what they spontaneously engage with!

Senior Key Account Manager, Neuroscience 

 

PeakData has been a valued addition to Oncology medical Affairs in the UK. It has enhanced our depth and breadth of relevant customers and is our go-to for valuable information on clinician’s digital activity, research interests and peer relationships, all enhancing medical planning, prioritisation and segmentation.

Lead Medical Science Liaison 

 

The PeakData technology uncovers HCP networks which allows us to better engage hard-to-reach HCPs. Leveraging peer-to-peer connections has led to our organisation having more successful scientific meeting programs!

Sales & KAM Director 

 

The HCO browser in PeakData maps HCPs to target accounts: this is a great asset ahead of account visits and territory planning meetings – something simple but powerful!

National Sales Manager, Ophthalmology