We partner with pharmaceutical companies to enhance their scientific and commercial effectiveness by helping them engage the right professionals with the right actionable information at the right time.
PeakData has helped the Prostate Cancer team map new target customers as we entered the urology space and we could do this by filtering on influence, connections with known target customers, and the industry affiliations – a very worthwhile tool to save many hours of desk research!
The PeakData Ophthalmology Platform provides up-to-date insights as to what our customers are currently researching as well as their sphere of influence, which enables speaker selection for our national and regional events.
As a data scientist, PeakData is a really enticing and valuable tool which can finally empower my teams to begin truly making data driven decisions, above and beyond continually falling back on their gut instincts. I have personally taken great interest in comparing our customers public activity vs. the internal profiles we had on them, which have often been very far apart… and in many cases clearly point out that we need to improve on and refine the value we are delivering to them through our content if we wish to win them over.
Great System and tool that can certainly give us the edge in understanding some of HCPs interests and drivers and what they spontaneously engage with!
PeakData has been a valued addition to Oncology medical Affairs in the UK. It has enhanced our depth and breadth of relevant customers and is our go-to for valuable information on clinician’s digital activity, research interests and peer relationships, all enhancing medical planning, prioritisation and segmentation.
The PeakData technology uncovers HCP networks which allows us to better engage hard-to-reach HCPs. Leveraging peer-to-peer connections has led to our organisation having more successful scientific meeting programs!
The HCO browser in PeakData maps HCPs to target accounts: this is a great asset ahead of account visits and territory planning meetings – something simple but powerful!
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