Last updated September 2024
Our Commitment
At PeakData, we use Artificial Intelligence to improve the services we provide to our customers. We ensure that any AI systems are used responsibly by adhering to our PeakData Responsible AI Principles, which promote using AI fairly, transparently, safely, and in a way that respects individuals’ right to privacy.
We are committed to creating and using AI technologies to enhance human potential and adhere to the highest ethical standards.
Our Responsible AI Principles
Trust & Transparency
We communicate with all stakeholders transparently about our use of AI through our Privacy Policy and documentation on our AI solutions.
Fairness
PeakData reduces the risk of any bias and discrimination through a number of pre-development techniques. We are committed to fairness and equity for all.
Accountability
By fostering a culture of responsibility, we commit to making AI technologies that are safe, fair, and aligned with societal and organisational values.
Respect for Human Rights
Our AI-powered systems respect human rights, such as the Right to Dignity and Privacy.
Impact vs. Benefit
PeakData uses AI in a way that minimizes impact on individuals (through data protection measures, i.e., privacy by design) and maximizes societal benefits.
Bias Mitigation
PeakData does not use AI in a way that can lead to bias or discriminatory decision-making. We only use AI to assist with gathering publicly available data on Healthcare Professionals (HCPs). We do not collect or process special category data or data related to protected characteristics.
Governance & Oversight
Our AI governance framework includes regular internal audits of our use of AI, ethical reviews, and engagement with external experts to ensure accountability, transparency, and adherence to applicable legislation and standards. We assess each use case of AI to determine any risks and develop risk mitigation strategies to manage them.