HCP targeting for primary care

Pin-point the most impactful primary care physicians and activate them to drive prescriptions of your brand or to accelerate referrals to specialists​
– Complement your existing primary care targeting approach with unique HCP insight​
– Analyse and prioritise the entire universe of GPs/PCPs to pinpoint the most relevant for your brand​
– Segment based on special interests, disease specific accreditation, leading roles, influence in a specific disease
– Map the digital footprint of your entire GP/PCP population to inform channel and engagement plans​
– Objective, explainable, CRM-ready targeting for primary care physicians

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How it works

From signals to action. Compliment traditional GP/PCP targeting techniques with HCP-level insight on their clinical focus, special interests, local influence. All, to surface the right prescribers and referrers —integrated with OneKey/Veeva/Salesforce

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Uniquely refined open‑web signals

primary care societies, accreditations, local speakerships, local influence and much more

primary care societies, accreditations, local speakerships, local influence and much more

Find GPs with specific interest in your indication

Down to needle in a haystack search

Down to needle in a haystack search

HCO context gating

Focus on HCO’s with the right equipment to diagnose/treat your indication.

Focus on HCO’s with the right equipment to diagnose/treat your indication.

We excel at blending data

We integrate with IQVIA OneKey/Veeva; works standalone or enhanced with Rx/prescription data and any other data relevant to you.

We integrate with IQVIA OneKey/Veeva; works standalone or enhanced with Rx/prescription data and any other data relevant to you.

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What you get: take the guesswork out of targeting in primary care

Turn insights into action. Transparent ranking for each HCP, backed by evidence. Push‑ready for Veeva/Salesforce.​

Identify GPs with lead role in your disease area

Differentiate between general practitioners, GPs with a clinical interest in your disease area and GPs with a lead role in your disease area

Inform channel plans

Map digital footprint of your GP universe (incl social media handles) and identify key digital influencers​

Actionable changes

See newly relevant HCPs and get alerted by key market shifts etc.​

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Over half of the world’s top 20 pharmaceutical companies work with us​

work with us​

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What our clients
say about us

 

PeakData has helped the Prostate Cancer team map new target customers as we entered the urology space and we could do this by filtering on influence, connections with known target customers, and the industry affiliations – a very worthwhile tool to save many hours of desk research!

Franchise Manager, Prostate Cancer 

 

The PeakData Ophthalmology Platform provides up-to-date insights as to what our customers are currently researching as well as their sphere of influence, which enables speaker selection for our national and regional events.

Senior Professional Relations Manager, Ophthalmology

 

As a data scientist, PeakData is a really enticing and valuable tool which can finally empower my teams to begin truly making data driven decisions, above and beyond continually falling back on their gut instincts. I have personally taken great interest in comparing our customers public activity vs. the internal profiles we had on them, which have often been very far apart… and in many cases clearly point out that we need to improve on and refine the value we are delivering to them through our content if we wish to win them over.

Data Scientist & Advanced Analytics Manager 

 

Great System and tool that can certainly give us the edge in understanding some of HCPs interests and drivers and what they spontaneously engage with!

Senior Key Account Manager, Neuroscience 

 

PeakData has been a valued addition to Oncology medical Affairs in the UK. It has enhanced our depth and breadth of relevant customers and is our go-to for valuable information on clinician’s digital activity, research interests and peer relationships, all enhancing medical planning, prioritisation and segmentation.

Lead Medical Science Liaison 

 

The PeakData technology uncovers HCP networks which allows us to better engage hard-to-reach HCPs. Leveraging peer-to-peer connections has led to our organisation having more successful scientific meeting programs!

Sales & KAM Director 

 

The HCO browser in PeakData maps HCPs to target accounts: this is a great asset ahead of account visits and territory planning meetings – something simple but powerful!

National Sales Manager, Ophthalmology